Shelly
Galvin is a renowned marketing professional with expertise in direct response
marketing, copywriting, creative direction, corporate communications, brand
management, and public relations. Shelly has worked with dozens of major
clients crafting marketing initiatives from conception through implementation.
Throughout
her career she has been recognized for her achievements, including awards for writing
winning direct response marketing campaigns. Most recently she was invited to
serve on a judging panel for the 2008 Effie Awards.
As
Marketing Director at WebMD, Shelly contributed to the company’s $300 million
sales goal. She updated the company’s brand presence and created a suite of marketing
collateral that uniquely positioned them within the highly-competitively online
health information space.
With
her roots in copywriting, Shelly leverages data to craft powerful messages and
campaigns. She interpreted market research data to create WebMD audience
insights for over 50 health condition segments, which the Sales Division ranked
as their #1 most helpful sales tool in 2008.
At
Vertrue (an $800 million direct response marketing company) she was Senior
Director of Creative Services. She was the lead creative force in the
development of loyalty programs for Victoria’s
Secret, Citibank, VistaPrint, and others. She conceptualized membership
materials and online program portals. She wrote and creative directed campaigns
that increased conversion rates and improved profitability across multiple
marketing channels, including online landing pages and banner ads, direct mail
packages, and telemarketing scripts.
Shelly
was a member of the team that launched PrivacyMatters.com, one of the largest
and most recognized online privacy protection programs. To this day, her
landing pages remain Privacy Matter’s control creative.
She
played a key role in the rebranding of MemberWorks to Vertrue. She formed the
company’s reputation management group, which utilized ground-breaking online
content management and SEO strategies. Shelly authored annual reports for
Vertrue and inVentiv Health.
CareerHighlights
2009
Member of judging panel for 2008 Effie Awards
2007
Featured in July 2007 Ladies Who Launch e-newsletter
1999
Silver Award, Westchester Art Director’s Club, All-for-Arts Catalog
1990
Silver Award, Folio Awards, Sassy
magazine direct mail campaign
1990
Bronze Award, Folio
Awards, Sassy magazine direct mail
campaign
